March 9, 2025
Chicago 12, Melborne City, USA
Industry Trends

As Tinder Celebrates Its 10th Birthday, Can We Blame It For Not Solving All Our Love Woes?

Let’s get one thing clear: endlessly doing anything, really, is going to be bad for your mental health. Endlessly going to the gym, endlessly drinking, endlessly doing the same monotonous job – it makes life feel like a drag, and that can’t be good for you. So why would dating apps be any different? I

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Industry Trends

Why Has Increased Social Media Use Led To More People Getting Randomly Turned Off?

Communication is an incredible thing. Anthropologists might argue that what sets us apart from other mammals is our inability to shut the fuck up. Social media has meant that we’ve never communicated more. As I write this, I’m discussing dinner with my housemate, a date with my friends in a group chat, and birthday gifts

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Industry Trends

How Can Online Dating Platforms Protect Female Members?

Dating is scary. For some people, the biggest threat is you’ll meet someone really boring and be stuck talking about cryptocurrency whilst you neck a cocktail and then climb out of the bathroom window – if romcoms are to be believed. For other people, especially women and members of the LGBT+ community, a bad date

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Industry Trends

Spike of Age Gaps on Tinder

Imagine the scene. A hospital ward, beds side by side, children are born simultaneously. The kids are next-door neighbours, perhaps, and share a chaste kiss on the cheek on their (joint) tenth birthday. A few years later, they fall in love, marry and buy a house with a nice golden retriever. This is a couple

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Industry Trends

What is Erotic Self-Care?

Eroticism is fluid, personal, and so much more. Let’s celebrate and explore. Earlier this month, Esther Perel published a thoughtful and interesting reflection on eroticism and how it’s more than just the sexuality you share with a partner – it’s about self-exploration and understanding. Perel posits that we are responsible for turning ourselves on and

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Industry Trends

Zoosk Edited Its Algorithm

Imagine I am sitting under a tree, wearing flowing robes, wisdom seeming to pour off me. Perhaps I sip a drink or smell a flower and then pause, dramatically, before sharing the knowledge that I have spent decades compounding. Here is what I have to offer, specifically about straight men on dating apps. Firstly, they

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Industry Trends

How Has The Dating Scene Changed in Great Britain post COVID?

Has anyone told Covid that it’s over? Sure, we’ve given up on banana bread and the news seems to focus on the situation in Ukraine instead of the latest death toll (or the monkey flu outbreak) but, as I can personally attest, coronavirus is still affecting our lives and dating scene. Having managed over two

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Industry Trends

Hinge Dating Self-Care Prompts Prioritize Well-Being

Have you ever had a relationship that seems almost perfect? You like the same things, have the same goals, and get along just great, with one exception. Your partner has unresolved trauma that keeps causing problems. Whether it is anxiety, jealousy, mistrust, or some other issue, these things can truly destroy otherwise good relationships. Wouldn’t

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Industry Trends

Are Vegans Hot Now?

Veganuary. For the uninitiated – which is surprisingly few, now – it’s a campaign to try to get people to go vegan and give up animal products for January. The idea is that it will promote a healthy lifestyle, encourage people to try some new or different foods and reduce carbon footprints. Sure, it would

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Industry Trends

Tinder: Year In Swipe 2025 Stats, Discussed

Tinder has released their end-of-year report – “Tinder Year In Swipe”. Much like Spotify Wrapped, there are some topical items, a few surprising trends and quite a lot of Olivia Rodrigo. Why would you mention an album about a breakup on a dating site is beyond me, so let’s look at the breakdown. Emojis Firstly,

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